Cult Cosmetics is a beauty brand based in Santa Monica, CA focused on creating the highest quality makeup and carcinogen-free nail polishes and nail art kits, all made in the USA. Cult is one of the forerunners in the current nail art explosion.
As part of their strategy to get potential customers interacting with their brand, Cult Cosmetics hired Vrrb to develop a Style Quiz, which helps users select nail colors that complement their own personal style. The quiz engages users in a fun way, while introducing them to Cult products and turning potential customers into brand-loyal clientele. Built on a responsive framework, users will be able to experience the Style Quiz on desktop computers and mobile devices alike.