Feit Electric

Reshaping a legacy brand
with a focus on consumers

Print Collateral
Website Design
CMS Development

Feit Electric has been manufacturing light bulbs for over 40 years. Wanting to reinvigorate their brand and stand out amongst competitors such as GE and Philips, Feit turned to our team to help them reach today’s consumers.

Feit’s products can be found on the shelves of stores like Home Depot and Walgreens, so keeping their core, loyal audience in mind while redesigning the web experience was essential to maintaining the brand’s integrity.


Website Design
CMS Development

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Establishing a new Brand Identity

The home lighting industry is a crowded space. To stand out, the initial focus was in creating a refreshed brand aesthetic that would resonate with consumers both online and IRL. We needed the products to look better on the shelf and grab the attention of shoppers looking for the latest technology. Designing a fresh, modern brand identity was essential.

New Product Launch

The rebranding and new site rollout was timed to coincide with the launch of Feit’s new smart bulb. We designed a unique landing page to appeal to home shoppers who are both digitally savvy and environmentally conscious that would also educate them about the features and functionality.

Creating New Revenue Streams

We added e-commerce functionality and migrated the product catalog into a new platform to showcase each product in a beautiful, approachable format. This enabled customers to purchase select products directly from Feit, opening up a new line of business for the company.

User Focused, Forward Thinking

We believe the power to tell your brand narrative should always remain in your hands. One of the key objectives for this project was to enable Feit Electric staff to manage website content without the need to involve someone from the IT department. We achieved this by creating a user friendly CMS (Content Management System) for customer orders, allowing Feit Electric to update and edit the website and product catalog on their own.


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