Sideline

Helping agencies make clients happy

Branding
UX/UI Design

Bringing a new technology to market in 2019 requires a delicate balance of familiarity and differentiation. Through the iterative process of creating the brand identity for Sideline, Vrrb performed an exhaustive analysis of existing Software as a Service (SaaS) applications.

The Sideline brand utilizes a unique palette that sets it apart, while integrating recognizable chat bubbles to hint at team collaboration. An illustrated cast of super-human characters tells the brand story. These hyper-productive avatars demonstrate the capabilities of Sideline – a powerful tool for agencies to service their clients.

2019

Branding
UX/UI Design

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